One of the misconceptions that discourages people from trying SEO for their business is the idea that companies have to pay Google for top search results. I have big thoughts on this topic, so buckle in.
What prompted me to write about this was a conversation I had at a networking event in Apex, NC, that made me quite irate. When I told this businessman that I did SEO, he promptly tried to discredit my whole industry, saying that the top Google search results are all from businesses who paid Google money.
Understand that he didn’t ask if this were true, or even claim to be speculating that this were true. No, this man stated it as if it was a fact.
While I understand there can be general confusion surrounding the SEO industry and exactly what we do, I don’t understand how someone can be so ignorant and dismissive without seeking to learn first.
So with this blog post, let’s put our thinking caps on.
I want to answer these questions once and for all:
1. Do companies pay Google for top search results?
2. Can a small business owner pay to get on the top of Google’s search results?
3. Is there evidence proving or disproving that companies pay Google for results?
4. If I need to pay Google, how much would it cost (if applicable)?
5. How can I get top search results without paying Google?
Whew, that’s a bunch to un-pack.
I’ll try to do it simply, and with evidence. You could believe me or not, after all I’m probably just a faceless website to the random visitor, but I ask this of you… please keep an open mind before immediately coming to a conclusion. There’s nothing wrong with getting informed before having an opinion.Read More »I Heard that Big Businesses pay Google for Top Search Results. Is it true?